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Sunday, March 4, 2012

In the Limelight: Kiss Me Heroine Make Impact Frame & Curl Mascara - A Product Review

If there is only one eye makeup that I would use, it'd certainly be mascara. I like how it instantly opens up the eyes, giving a much more awake look, and makes the look a bit more posh. So after having tried out a few, I think I have finally found my HG (Holy Grail) mascara and that is the Kiss Me Heroine Make Impact Frame and Curl Mascara. I guess you know by now that this post will contain mostly raves because of the HG status but then again, there is no perfect product. So here's my review after using it for a few months now.

Product Description taken from the Sasa website:

Kiss Me Heroine Make New Impact Frame & Curl Mascara is the most black and glossy formula ever. It enables even application and no cake is resulted even if multiple layers are applied. Highly resilient styling wax supports and curls up lashes. The special-designed brush soaks a great amount of fiber, making lashes richer. Eye-catching black color performs larger and sharper eyes.

What I like:

  • The brush seems complicated at first glance because there are two sides of it. The one that's kinda flat lifts the lashes and adds volume to it. The other one with bristles separates the lashes and lengthens them. 
  • Waterproof, smudge-proof, sweat-proof. I've worn this mascara for almost 20 hours straight and my lashes still looked pretty much the same as when I freshly applied this mascara. Well, there may have been a few budges here and there but it held the curls well and there was absolutely no raccoon eyes.
  • One coat already defines each lash. Two coats make them look thicker and richer and fuller. And my lashes are kinda "thin" (not sparse and not short either but are just simply thin) to begin with.
  • The formula is wonderful and does not easily dry. My first tube (which I think already croaked) still isn't dry.
  • It looks natural with just one coat but you can build it up if you want more drama to your lashes.
  • Does not cause any eye irritation even though it has fibers.

What I don't like:
  • Such a pain to remove. You can't expect water and soap to take it off. You'll need an eye makeup remover before it finally stops clinging for its life on your lashes. Japanese mascaras are darn good at it, don't you think so too?
  • Takes time to get used to using the brush. On the first few applications, I always end up smearing some on my eyelids but after some time, I can apply it even while inside a moving vehicle. Plus it can clump if you apply too much.
  • Not locally available and has to be purchased abroad or online. Purchased mine from
  • Pretty expensive for a mascara at $16 but if you're the type who uses mascara everyday, I think you really won't mind the price at all since you get a bang for your buck with its good quality.

Overall rating: 4.75/5 I am willing to overlook the cons as I absolutely adore this mascara.

Will I buy again? You can bet on it! I am already on my second tube and plans to get another one soon once I am out of the Volume & Curl variant.

The brush

On my lashes and the makeup I wore when I took my niece to the mall earlier today- click on the picture to enlarge and see my eyes better.
Face: Celeteque Hydration Facial Moisturizer | Kanebo
Coffret D'Or Beauty Lasting Liquid UV | Maybelline Instant
Age Rewind Double Face Perfector | Kanebo Kate High
Coverage Pressed Powder | Browlash Ex |  Laura Mercier
Topaz Eyeshadow | Kiss Me Heroine Make Impact Frame
and Curl Mascara | Shu Uemura Glow On M Pink 30 | Kiehl's
Lip Balm | YSL Rouge Pur Couture Lipstick in Rose Dahlia

Have you tried Kiss Me mascaras or those from Japanese brands? Which would your recommend?

Have a blessed Sunday, everyone. :)



  1. ^SPAM!!!! :P

    kidding! i wanna try this but i just got MM's lash king. :/

    1. And I wanna try Majo Majo's mascara naman. :P

  2. I don't see this product here but if I can see this in store I will definitely try, sound good mascara.... Kumusta Pammy?

    1. I'm doing well, I hope you and your loved ones are too. :)

      I'm not too sure if Kiss Me products are readily available in the US but if not, you can purchase them online instead. I do hope you can try this. :)

  3. I have one of the original Kiss Me Heroine mascaras and I love it. I wish they weren't so darn expensive and such a pain to remove like you said. I always end up losing some eyelashes lol

    1. I'm actually not sure if I have lost a lash or two during the removal process but nevertheless, these mascaras spell L-O-V-E! :)

  4. I know paulit ulit, but I really love your bigger FOTDs.

    1. Haha! Thank you. Less hiding and showing a bit more of my face na. :)

  5. The mascara looks interesting; though I'm already eyeing the lash king from majolica :P

    1. I want that too! Even the Lash Expander Frame Plus will do. :D

  6. It looks really good on you! I do love Japanese mascaras but I hate to take them off. It's a pain and patience is much needed :p

  7. OMG, it's like you're wearing falsies, no joke! This is amazing. NOw, I want to try Japanese mascaras.

  8. >.> Now.. I'm tempted. Gosh >.< I need better mascaras too cause sometimes I feel like Maybelline just doesn't cut it anymore.

  9. I wish it was available locally. they have almost the same brush with Majolica Majorca.

    1. I hope it is too. :\ I am planning to try the Majo one next though. :)

  10. I almost never use mascara haha I dunno I think one time I cried too much and my eyes got all gumpy so I stopped? I do use my black eyeliner every_day for the past 5 years though lol

    1. It's the other way around for me as I am not too keen on using eyeliners. Hehe. :P

  11. I can see awesome results with that mascara on you ^^ I'm wondering if they have repackaged this one too.. I'll have to have a nose around the drugstore again sometime soon! It's a shame it's hard to remove. I could have sworn the long and curl one wasn't that bad in removing.

    1. I have the Volume & Curl one which is definitely not hard to remove but I swear that this one is such a pain in the behind to remove. :D

  12. OMG!
    you look awesome on the pic,pammy!!!!
    sooooooooo pretty!
    nakalimutan ko tuloy ang iccomment ko about the mascara

    i love japanese mascaras.
    yun lang! i haven't tried this but i know that if i get to try it will definitely love it like my life

    1. Thank you, dear. Haha! :P I think you should give this a try but I'm telling you, this one is such a pain to remove. :)

  13. looks great:) I have the mascara remover and did a review here:

    hope you check it out ^_^

  14. I have this same one too and still loving it. MM is only good on their first batch of mascara, the newer versions are a waste of money cos they are not cheap and not as effective.

    Problem is hard to get at your local drug / cosmetic stores now, only lucky to get it at one Sasa outlet last year.

    I only use the Maybeline gentle make up remover for this everyday and didn't find it such a pain to remove though.


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